What problem does your solution solve? Who is the best fit for the solution?
Generate ideas.
Go from 0 to 1. Find your initial lighthouse customers and channels. Develop a pilot. Close early wins.
Plan for scale. Formalize GTM motions. Review adjacent market segments. Execute.
The Go-To-Market package involves working with you to understand your current product-market fit and identify suitable expansion markets and required capabilities. Typical engagement 3-6 months.
Learn moreThe Sales Leader package includes a dedicated resource to lead your early sales efforts, on a part time or full time basis for a defined contract period, typically 6 months or more.
Learn moreBut are you sure you understand the problem?
What's the customer's problem, and what's the biggest group of customers with that problem?
Is your solution more like a vitamin or a painkiller?
We worked with a client partner to identify the best places a core technology could be re-fitted to solve even bigger problems than the original one it was built to solve.
Where should you go next?
Your product is great as is but you know there's more out there. If you made just a few small changes, could you unlock a much bigger market?
We worked with a client to define priority adjacencies for their platform, that were accessible with some adaptations to the core technology.
Ready to roll?
Just need a set of hands to get started and execute?
We can step in as your first sales leader, representing your company, setting up channels, setting up teams, systems and processes.
We've helped a client set up their first sales, set up their first sales system, design their organization, and hit the ground running.